We put a house on the back of an 18-wheeler and then toured the country throwing house parties along the way.
Print, out-of-home, and local partnerships with iHeart Radio let everyone know The Bacardi House Party was headed their way.
When the Bacardi House arrived we greeted guests with performances by Alicia Keys, Swizz Beats, Wiz Khalifa, Pusha T, Fabolous, DMX, Meek Mill and more. To capture the night, we partnered with an army of local influencers and shared content of the event on social media.
A hidden button labeled “do not touch” revealed special performances for un-law-abiding party goers, like a human disco ball.
When you’re hosting a party this big you learn a few tricks. We shared our favorites as informational videos on social.
Bacardi became one of the first brands to use Facebook’s canvas ad when we recapped the campaign.
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Featured In
Creativity, Adweek, The Drum, Billboard, Bossip, TimeOut, Buzzworthy, and Complex
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My role
Art Director. Concept through production.
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Team
CD: Danilo Boer
ACD: Danny Adrain & Roberto Danino
CW: Janelle Anne