Chipotle wanted a campaign that could show how customizable their menu items are; so we created three unique patterns that featured real Chipotle orders like a burrito bowl with half white rice, half brown rice, black beans, chicken, steak, hot salsa, shredded cheese, and guacamole.
At Chipotle there are over 60,000 possible meal combinations. Some of those combinations were lucky enough to make it onto these billboards.
We even wrote headlines specifically for some of the meal combinations that were featured.
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My role
Art Director. Initial concept through production
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Team
CD: Tom Scharpf
ACD: Greg Coffin & James Duffy
Design Director: Cris Logan
CW: Jimmy Burton